Dallas Cowboys Owner: Who's In Charge?

The Dallas Cowboys, a legendary team in the National Football League (NFL), boast a rich history and a massive fan base. A question often asked by fans and those curious about the team's operations is: who exactly owns this iconic franchise? The answer is Jerry Jones. But the story of his ownership is more than just a name; it's a tale of ambition, business acumen, and a significant impact on the NFL itself.

Jerry Jones: The Man Behind the Star

Jerry Jones isn't just the owner of the Dallas Cowboys; he's a prominent figure in the world of sports and business. Born on October 13, 1942, in Fordyce, Arkansas, Jones has always had a passion for football. He played as a co-captain for the University of Arkansas's 1964 national championship team. While his playing career didn't extend to the professional level, his love for the game and his entrepreneurial spirit led him down a different path – one that would eventually make him one of the most influential owners in the NFL.

Jones's initial success came in the oil and gas industry. He founded Jones Oil and Land Lease, which proved to be a lucrative venture. However, his ambition extended beyond the energy sector. In 1989, he made a bold move that would forever change the landscape of American football. He purchased the Dallas Cowboys from H.R. Bright for $140 million. This wasn't just a business transaction; it was the realization of a lifelong dream.

From the moment he took over, Jones made it clear that he wasn't just an owner; he wanted to be actively involved in all aspects of the team's operations. He quickly made changes, including replacing the long-time coach Tom Landry with Jimmy Johnson, his former teammate at Arkansas. This decision was met with criticism at the time, but it proved to be a pivotal move in the Cowboys' resurgence. Under Jones's leadership and Johnson's coaching, the Cowboys experienced a period of unprecedented success in the 1990s, winning three Super Bowls in four years (1992, 1993, and 1995). This era solidified the Cowboys' reputation as "America's Team" and cemented Jones's legacy as a successful and influential owner.

A Hands-On Owner: More Than Just a Name

What sets Jerry Jones apart from many other NFL owners is his hands-on approach. He's not just an owner who sits in a luxury box on game day; he's actively involved in the team's decision-making processes, from player acquisitions to marketing strategies. He serves as the team's president and general manager, giving him significant control over the Cowboys' operations. This level of involvement is relatively rare in the NFL, where many owners delegate these responsibilities to other executives.

Jones's hands-on approach has been both praised and criticized. Supporters argue that his passion and dedication have been instrumental in the Cowboys' success, particularly during the 1990s dynasty. They point to his willingness to invest in the team and his commitment to providing fans with a top-notch experience. Critics, on the other hand, argue that his involvement can be detrimental, particularly when it comes to personnel decisions. They suggest that his ego and desire for control can sometimes cloud his judgment, leading to questionable draft picks or coaching hires. Despite the criticisms, there's no denying that Jones's hands-on approach has made him a unique and influential figure in the NFL.

The Business of Football: Jerry Jones's Impact on the NFL

Jerry Jones's impact extends beyond the Dallas Cowboys; he's also been a significant force in shaping the business of the NFL. He's known for his innovative marketing strategies and his willingness to challenge the status quo. One of his most notable achievements was his success in maximizing the Cowboys' revenue through sponsorships and licensing agreements. He understood the power of the Cowboys' brand and capitalized on it, making the team one of the most valuable sports franchises in the world.

Jones has also been a key player in negotiating television deals and revenue-sharing agreements with the NFL. He's always been a strong advocate for maximizing the league's revenue potential, believing that a rising tide lifts all boats. His efforts have helped to make the NFL the most successful professional sports league in the United States. However, his focus on revenue has also drawn criticism from some who argue that it has led to the commercialization of the game and a diminished focus on the on-field product.

AT&T Stadium: Jerry Jones's Vision

One of the most visible symbols of Jerry Jones's vision is AT&T Stadium, the Cowboys' home since 2009. This state-of-the-art stadium is more than just a football venue; it's an entertainment destination. With a seating capacity of over 80,000 (expandable to over 100,000), it's one of the largest stadiums in the NFL. It features a massive high-definition video screen that hangs over the field, providing fans with an unparalleled viewing experience. The stadium also includes luxury suites, club seats, and a variety of dining and entertainment options.

AT&T Stadium was built at a cost of over $1.2 billion, making it one of the most expensive sports venues ever constructed. Jones envisioned the stadium as a symbol of the Cowboys' brand and a destination that would attract fans from all over the world. It has hosted numerous high-profile events, including Super Bowls, college football games, and concerts. The stadium has been a financial success for the Cowboys, generating significant revenue through ticket sales, concessions, and other events.

Controversies and Challenges: The Other Side of the Star

Jerry Jones's tenure as owner of the Dallas Cowboys hasn't been without its controversies and challenges. His hands-on approach and outspoken personality have sometimes led to clashes with coaches, players, and other owners. He's been criticized for his handling of coaching changes, his involvement in player personnel decisions, and his public comments on sensitive issues.

One of the most notable controversies was his relationship with coach Jimmy Johnson. Despite their success in the 1990s, the two clashed over control of the team, leading to Johnson's departure in 1994. The Cowboys continued to have success under Barry Switzer, winning Super Bowl XXX, but they haven't reached the same level of dominance since then. Jones has also faced criticism for his handling of the quarterback position, with some questioning his decisions to stick with certain players despite their struggles.

The Future of the Dallas Cowboys Under Jerry Jones

As Jerry Jones enters his fourth decade as owner of the Dallas Cowboys, the future of the franchise remains a topic of much speculation. He has stated that he has no plans to sell the team and intends to remain actively involved in its operations for the foreseeable future. However, questions remain about the long-term succession plan and the future direction of the team.

Jones has brought his children into the Cowboys' organization, with his son Stephen Jones serving as the team's chief operating officer/executive vice president/player personnel and his daughter Charlotte Jones Anderson serving as the executive vice president and chief brand officer. It's widely expected that Stephen will eventually take over as the team's principal owner, but the timing of that transition remains uncertain.

Conclusion: Jerry Jones's Enduring Legacy

In conclusion, Jerry Jones is the owner of the Dallas Cowboys. His journey from a college football player to an oil and gas entrepreneur to the owner of one of the most valuable sports franchises in the world is a testament to his ambition, business acumen, and passion for the game. He has transformed the Cowboys into a global brand and has had a significant impact on the NFL as a whole. While his tenure has been marked by both successes and controversies, there's no denying that Jerry Jones has left an indelible mark on the Dallas Cowboys and the world of professional football. Whether you love him or hate him, his influence is undeniable, and his legacy will continue to be debated for years to come.